Over the years people have used story telling as a tool to communicate Values,beliefs and act as a source of entertainment.
In the traditional African society for instance the elderly and the young had story telling sessions that were aimed to enlighten them and teach them integral belief systems necessary for survival.
Thousands of years later this important practice has evolved significantly to its current state.
While ancient people used oral traditions the current day employs the use of technology and skill to tell stories.
The current day world of film as we know it is a result of the mode of story telling process.
According to information from Statista the global box office revenue was expected to grow from $3.8 billion(3.8T) to $5 billion (5T) by 2020. A quick sample of the average number of movie theaters indicated that there are approximately 5,800 movie centers in the United states. This statistics generally show the importance that individuals attach to films and the potential that the film industry in America and the world hold. To meet the growing demand for creative film content and need to stay on top of the cut throat film industry,content creators and film professionals have invented heavily in the art to ensure they produce the best quality content for their audiences.
A recent visit to the prestigious NBC studios in New York revealed that the organization has really invested in the field of film.
NBC as an entity has been credited as setting trends in the current day broadcast world. This is from the type of content being broadcast,to the financial investment in terms of talent acquisition and equipment investment. The state of the art studios have been meticulously designed to meet the growing need for content creation. Each studio at NBC is equipped with state of the art camera that can be controlled remotely or by a camera person during the live broadcasts.
An essential aspect of the shows being produced includes the whole content creation process that is supervised by qualified professionals who have vast experience in the field of broadcast journalism.
The preparation process involves identifying topics of discussion then initiating conversation on about the various angles that would be relevant to the target audience. Most times when coming up with topics the producers opt for more current events that have shaped the conversation. For instance before his retirement as US president Barrack Obama made an appearance on the Saturday Night Live show with Jimmy Fallon because at the time most people were interested in what he would do after retirement and how he felt about his impending retirement.
A comparison of the film industry in Kenya and the United states however reveals a sharp contrast in the level of growth and adoption of new technologies in the film industry. While most film makers in Kenya acknowledge the available change in the film. industry most of them are yet to adopt them because of financial constraints and the profit margins raked in from the productions. As a result most of the film entities in Kenya are still small scale entities compared to the ones in the United States. For example Silver cup productions in New York has 20 state of the art studios that have been home to some notable productions such as person of interest,Sex and the city and Mr Robot.
While some people suggest that the slow development in the growth of the Kenyan film industry is due to the lack of proper content from local filmmakers Others are quick to differ with the opinion citing lack of government support and commercialization of the film industry by the filmmakers themselves. Others hold on to the opinion that the American film industry started early in time and they have been able to have enough time to make mistakes and perfect them for them to be where they are today. According to history America produced the first Hollywood film in 1914 so clearly from that time to now so much development has taken.
For now film enthusiasts in the country would have to make do with what they have until it gets to a point that they can actually compete with household names such as Hollywood, Bollywood and Bollywood.
Long Road Home
by nashon owano