Media Planning Software Market Media Planning Software Market | Page 2

Additionally, use of Bionic and Advantage as complementary products are expected to favor market growth over
the forecast period. Lowered cost and increasing awareness among small enterprises are estimated to offer new
market revenue for media planning software market over the next five years.
The market is broadly categorized into three major segments based on the product type such as web-based
software solutions, cloud-based software solutions and on-premises software solutions. Cloud-based software
solutions segment is growing rapidly in the substantial revenue generation in the last few years. Growing
popularity of cloud-based software solutions segment is attributed to the increasing demand from Asia-Pacific
region.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in the implementation of latest technologies in
enterprise sector, surge in number of research & development activities in the region and existence of well-
established industrial infrastructure. In European region, Germany, France, and United Kingdom are projected
to witness steady growth due to high-end demand for media planning applications and rising support for media
cost method.
Asia-Pacific region is estimated to hold major share in the media planning software industry with massive growth
in forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with strong
economic growth, presence of large number of small & medium-sized business, and significant investment by
leading industry players considering potential growth opportunities in the region.
The key players in the media planning software market are Comscore, Inc., SAP SE, Centro, Inc., Strata Co., SQAD,
Inc., Telmar Group, Inc., BluHorn LLC, Bionic (NextMark), Inc., Mediatool Corp., and ReMags GmbH.
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