Media Planning Software Market Media Planning Software Market

Media Planning Software Market Key Players, Trends, Growth
Opportunities and Industry Forecast till 2025
“Globally, market to grow at a CAGR of 10.01% in the
forecast period, providing numerous opportunities for
industry participants to invest in research and
development of the media planning software market.”
The global media planning software market is expected to display higher growth rate over the next five years.
Rapid surge in media planning software market is credited to the increasing demand for cloud-based media
planning applications. Increasing penetration of smartphones, tablets and other handheld devices is expected
to fuel market demand for media planning software over the forecast period.
Increasing adoption of advanced media planning software along with event planning tools to calculate &
evaluate media plans are predicted to foster market growth in the upcoming years. Globally, market to grow at
a CAGR of 10.01% in the forecast period, providing numerous opportunities for industry participants to invest
in research and development of the media planning software market.
In addition, early adoption of media planning software offer implementation of proper standards and
synchronization of business processes across the company. The media planning software is capable of creating
the layouts and calculations in a template form. These layout and templates are exported via business unit.
Growing importance of cloud-based media planning software among large-scale enterprises and small &
medium-sized businesses is the key market trend associated with media planning software industry.
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Several advantages of media planning software include development of comprehensive media billing and
workflow system, and generation of layouts & business templates. Development of advanced media planning
software solutions such as Bionic and Advantage are anticipated to boost market demand over the coming years.