Measuring market orientation of Muscle Pharm Corp. (MSLP:US) REAL LIFECASE STUDY – REACHING NEW HEIGHTS | Page 7

Reaching new heights - Open source software application SabreSonic® Res. The process that takes place when a user logs into airline website The process that takes place when a user logs into GDS Figure 1: The integration of the CRS system with the Airline Reservation System and the GDS system (Videocom, 2014) 3. The Selection of SabreSonic Res SabreSonic Res is the OSS solution selected for implementation by American Airlines. The following chapter discusses the factors contributing to this choice. 3.1 Reservation booking systems evaluation To assess the suitability of OSS solutions we will use the Woods and Guliani Open Source Maturity Model (Vogenbeck, 2009). The model uses a scoring method based on three broad assessment criteria:  Product criteria (age of the solution, supported platforms, the project's momentum, popularity, and design quality) 6