Measuring market orientation of Muscle Pharm Corp. (MSLP:US) May 2014

Equity Research - Company Valuation: Diamondcorp PLC Gregory, C., Pyatt, B. (2013). Supplement Company of The Month: Muscle Pharm – Interview with founders. Retrieved May 6, 2014, from http://www.bodybuilding.com/fun/bodybuildingcom-supplement-companyof-the-month-MSLP.html Jalali, R. (2013). The truth about American Sports Supplements. Retrieved May 6, 2014, from http://www.nerdfitness.com/blog/2014/03/27/what-supplements-should-i-take/ Kokemuller, N. (2013). Difference Between Product Orientation and Production Orientation. Retrieved May 6, 2014, from http://smallbusiness.chron.com/difference-between-product-orientation-production- orientation-16004.html MSLP. (2013). Muscle Pharm Company Presentation. Denver, Colorado, United States. MSLP. (2014). The executive Team. Retrieved May6, 2014, from http://MSLPcorp.com/about/executiveteam/ MSLP. (2014a). MSLP Reports 2014 First Quarter Financial Results. Retrieved May 6, 2014, from http://content.stockpr.com/_news/MSLP/2014-0505_MSLP_Reports_2014_First_Quarter_Financial_R_384.pdf Schwarzenegger. (2013). Arnold Teams With MSLP To Develop The ARNOLD SERIES Line of Nutritional Supplements. Retrieved May6, 2014, from http://www.schwarzenegger.com/announcements/post/arnold-teams-with-MSLP-to-develop-the-arnoldseries-line-of-nutritio Sheldon, M. (2014). MSLP CEO Issues Update Letter to Shareholders. Retrieved May6, 2014, from http://www.marketwired.com/press-release/MSLP-ceo-issues-update-letter-to-shareholders-otcqb-mslp1873626.htm Pitt, L. and Bosshoff, Ch. (2010). Marketing for Managers : A Practical Approach. 3rd Edition. Juta Legal and Academic Publishers. Pyatt, B. (2013). MSLP CEO Issues Letter to Shareholders. Retrieved May6, 2014, from http://investorshub.advfn.com/MSLP-Corporation-MSLP-17013/ Schoemaker, P. J. H. (2013). 5 Ways to Know What Your Customers Want Before They Do. Retrieved May 6, 2014, from http://voices.yahoo.com/developing-marketing-orientation-improving-marketing- 5856716.html?cat=3 24

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