Measuring market orientation of Muscle Pharm Corp. (MSLP:US) May 2014

Equity Research - Company Valuation: Diamondcorp PLC 6 BIBLIOGRAPHY Ashe-Edmunds, S. (2013). Difference Between Sales Orientation and Product Orientation. Retrieved May 6, 2014, from http://smallbusiness.chron.com/difference-between-sales-orientation-product-orientation- 23089.html ACP Investor. (2014). MSLP 3Q13: Detail On Recently Announced Transactions Will Take Center Stage. Retrieved May6, 2014, from http://seekingalpha.com/instablog/11089381-acp-investor/2408082MSLP-3q13-detail-on-recently-announced-transactions-will-take-center-stage Bellamy, J. (2013). Dietary supplement industry says “no” to more information for consumers (again). Retrieved May 6, 2014, from http://www.sciencebasedmedicine.org/big-supp-resists-giving-consumers-safety-andeffectiveness-information/ BloombergBusinessweek. (2014). muscle pharm corp (MSLP:OTC US). Retrieved May 6, 2014, from http://investing.businessweek.com/research/stocks/people/people.asp?ticker=MSLP Bodybuilding.com. (2014). Muscle Pharm product reviews. Retrieved May6, 2014, from http://za.bodybuilding.com/store/MSLP/assault.html?_requestid=4662290 Bodybuilding. (2014a). Buy-two-get-three. Retrieved May6, 2014, from http://za.bodybuilding.com/store/catalog/searchresults.jsp?q=muscle+pharm&output=xml_no_dtd&client=wwwbodybuilding&proxystylesheet=wwwb odybuilding&getfields=description&filter=0&site=store BusinessCaseStudies. (2009). Market and product orientation.Retrieved May 6, 2014, from http://businesscasestudies.co.uk/business-theory/operations/market-and-productorientation.html#axzz30kb3R743 Crook, O. (2010). Developing a Marketing Orientation and Improving Marketing Performance. Retrieved May 6, 2014, from http://voices.yahoo.com/developing-marketing-orientation-improving-marketing- 5856716.html?cat=3 Dunnet, L. (2013). Difference Between Market Orientation & Sales Orientation. Retrieved May 6, 2014, from http://smallbusiness.chron.com/difference-between-market-orientation-sales-orientation-25893.html Gregory, C. (2011). Sports Nutrition Retail Mogul Jeremy Deluca Signs as MSLP President and Chief Marketing Officer. Retrieved May 6, 2014, from http://www.prnewswire.com/news-releases/sports-nutrition-retailmogul-jeremy-deluca-signs-as-MSLP-president-and-chief-marketing-officer-122647208.html 23

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