Measuring market orientation of Muscle Pharm Corp. (MSLP:US) ISM - Investment library | Page 2

Table of contents

1.

Introduction - business case and project background ..................................................................................... 1
1.1.

Vontobel Asset Management Inc. .......................................................................................................... 1

2.

Project details and criteria for success ........................................................................................................... 2

3.

Sales Information Systems at VUSA and current process .............................................................................. 2
3.1

Projects steps and what has been done in brief?................................................................................... 3

4

Failure or success – What worked and what did not?..................................................................................... 4

5

Options that could or should have been considered ....................................................................................... 4

6

Top five lessons for management - How can this problem be avoided in the future or how can the process
be improved? .................................................................................................................................................. 5

7

Conclusion ...................................................................................................................................................... 6

8

Appendix – Manual for SPA Folder Marketing Library .................................................................................... 7

9

Bibliography .................................................................................................................................................... 8

2