Measuring market orientation of Muscle Pharm Corp. (MSLP:US) British American Tobacco South Africa | Page 13

British American Tobacco South Africa: Evaluating the role and substance of its strategy in achieving sustainable competitive advantage

3.1 The new St. Galler Management Model as an alternative tool in strategic analysis
Another interesting tool could have been considered how strategic management is performed within
BATSA is the New St. Galler Management Model (SGMM) which is an integrated management model
developed by Ruegg-Sturm in 2002, based on a former version of the SGMM. The model includes
strategy, structures, culture in the inner circle, as well as management- and business processes,
optimization and modernization. Moreover, specific stakeholders (clients, suppliers, competitors, banks,
clients, government, employees, NGO’s are integrated in the model. Last but not least, the ^\