MDA MAY-JUNE 2019 MDA May-June 2019 | Page 34

GHM edia B usiness Global MDA Journal T Society Pillars he understand the requirements before Sales and business development efforts successful in every single project that launching the products. The strategy on various fronts helped spread the it has undertaken over the past 30 was to switch the product line from word and let the world perceive the years all over the world. Excellent special machine manufacturing (SPM) to applications Precihole help customers customer references helped Precihole more of a standard machine range that with. Marketing efforts solidified create a global brand that is admired was easier to manufacture, customize Precihole’s position as a market leader. and trusted by the industry. Precihole and most importantly, sell. continues to innovate and Product innovation and creative Once the new product line was ready, global alliances bring new products to market. and partnerships helped Precihole spread into design were crucial to the Company strategy is to spend various markets. upgradation of existing products time learning new application to exceed those expectations. Deep hole Drilling and Hole finishing being distinctive areas presented their own challenges in terms of gathering relevant data from respective markets. Precihole’s creative design and engineering team employed best practices and innovative techniques to introduce products that proved themselves adequate in the industry. Looking back over the last decade, these products have gone through many iterations and are accurate, efficient, and reliable but it all started with the best engineers admitting that a change was necessary to fulfill the approach. Once the new product line was ready, global alliances and partnerships helped Precihole spread into various markets. Industry best practices like 5S and Lean manufacturing helped Precihole achieve cost effectiveness and a competitive price point. ISO certification proved that the company was following defined systems and procedures. Manufacturing high precision parts that have tolerances in microns is arduous, but a strong resolve to achieve and be the best motivates the team. A strict compliance on product quality and use of the excellent quality machine elements assisted Precihole achieve a good reputation in its customer base. A strong global support and installation team ensures that Precihole provides excellent support to its customer base. Precihole has prided itself in being requirements from customers and to invest in R&D. Precihole works very closely with tooling partners all over the world to ensure that the products keep up with new trends and developments in cutting tool technology. Upcoming pipeline of cutting-edge new products will definitely continue to push the boundaries of this technology and energize the needs of the industry. Precihole Machine Tools is headquartered in Thane near Mumbai, India and has offices in the United States as well as Europe. The company has three manufacturing facilities with total manufacturing space of over 150,000 sq. ft. Precihole exports its products and services to over 25 countries as more continue to come. Precihole provides the best return on investment in Deep Hole Drilling and Hole Finishing technology www.precihole.com 34 | may-june 2019 Global MDA Journal