GHM edia
B usiness
Global
MDA
Journal
T Society Pillars
he
Transformation of Precihole
into a globally recognized leader in deep hole
drilling and hole finishing technology
Precihole
Precihole Machine Tools is a leader in providing deep hole drilling and hole finishing technology. Precihole solutions are
most suited in Defense and Firearm, Oil & Gas, Automotive, Aerospace, Medical Implants, Seamless Tube Manufacturing,
Energy, Die and Mold, Hydraulic cylinders industries. Precihole prides itself in the ability to offer a world class solution and
guarantee performance and productivity over the life of the product.
P
recihole Machine Tools, a precision
machine tool builder based near
Mumbai, India started as a special
machine builder over 30 years ago,
back in 1988. Promoted by three
technocrats highly seasoned in
designing and manufacturing machine
tools, the company established itself
well in this niche space. A pioneer in
its space, the company spread its wings
and grew over the years but faced
many challenges to sustain growth.
33 | may-june 2019
A limited market size due to a niche
industry, foreign competitors entering
India, employee motivation and market
conditions presented themselves as
challenges preventing Precihole from
achieving objectives.
A transformation was needed to
push the company and take it to the
next level. The story of Precihole’s
leap from a local machine builder
to a global leader is interesting and
praise worthy. It started with a self-
acceptance by the management
team that something was wrong, and
changes were required. It was decided
that a multi-faceted approach be used
to achieve an aggressive goal. A global
vision was developed with several
major markets in mind. The approach
was to establish the company in a few
markets first before spreading across
the globe. A detailed market research
was conducted in these markets to
Global MDA Journal