McDermott: Trends in Offshore Oil & Gas - GineersNow GineersNow Engineering Magazine Issue No. 021, McD | Page 27

Transforming the
Energy Industry
with Digital
Technology
What may have defined a business ten years ago as a
market leader can suddenly appear at the bottom of the
pack is a warning sign that no matter how successful you
are today, you can fail if you stop innovating. Change is the
only constant in the volatile energy market where disruption
occurs in cycles when energy prices seesaw up and down
and a barrel of oil can go from a peak of $147 to $30 and
then to a somewhat stable point of around $50.
The volatility of t