secondary typeface
In effort to reinforce the Mike’s Camera brand
across all different types of media, all body
copy on Mike’s Camera-related items should
use a typeface within the Helvetica Neue font
family.
Helvetica Neue Light
Helvetica Neue Light Italic
Helvetica Neue Regular
Helvetica Neue Italic
Helvetica Neue Medium
Helvetica Neue Bold
Helvetica Neue Bold Italic
tertiary typeface
Arial Black
In effort to reinforce the Mike’s Camera brand
across all different types of media, all body
copy on Mike’s Camera-related items should
use a typeface within the Arial font family if
Helvetica Neue is not available.
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
page 21 | typeography