primary typeface
In effort to reinforce the Mike’s Camera
brand across all different types of media,
all headlines and subheadlines on Mike’s
Camera-related items should use a typeface
within the Avant Garde Gothic font family.
Avant Garde Gothic Extra Light
Avant Garde Gothic Extra Light Oblique
Avant Garde Gothic Book
Avant Garde Gothic Book Oblique
Avant Garde Gothic Medium
Avant Garde Gothic Medium Oblique
Avant Garde Gothic Demi
Avant Garde Gothic Demi Oblique
Avant Garde Gothic Bold
Avant Garde Gothic Bold Oblique
page 20 | typography