broadcasting has become a core strand at CABSAT. OEMs have the opportunity to enter the market with low-latency, high-framerate tech that can serve both traditional sports and gaming audiences.
OEMs with avenues into the sports industry should maximise these channels, with audio and video innovations that can deliver quality experiences to millions of viewers without drops in performance. Couple these with solid SLAs to ensure on-site production teams always have the gear they need to get the job done. a strategic partner with the tech and the expertise to help you adapt to the changing market. HPE OEM puts you in the best position to navigate new tariffs with access to a global network of qualified channel partners, along with comprehensive logistics support.
The creator economy is a major contender One significant source of competitive pressure within the industry is the creator economy, which has seen landmark growth that has taken its worth to $ 250 billion according to Goldman Sachs. Cameras, editing suites, and streaming tools are easier to access than ever, giving just about anyone the capability to launch and grow a media channel.
To top it off, NAB launched its Creator Council at the show this year: a strategic collaboration between NAB and leading independent creators, whose advice will keep NAB closely connected with the creator economy.
For OEMs, this represents both a growth opportunity and a fresh challenge. Target independent creators and micro-studios with the right innovations, and you’ ll gain a foothold in one of media’ s fastest-growing niches. Localisation for independent MEA creators is something of an underserved market, and OEMs can cater to this audience by offering production solutions with muchneeded Arabic and Farsi support.
The challenge is figuring out how to do it faster and more effectively than the competition— which is why we recommend joining a partner programme built to help you do exactly that. At HPE OEM, we offer unrivalled support from technology experts to help you secure a leading place in the media market.
Live sports hold the crown Despite all the disruption, one fact remains true: live sports( and by extension, eSports) are still the biggest source of live viewership, and a major revenue driver— especially with the rise of direct-to-consumer models, which enable fast audience expansion and reduced overhead. Not to mention, sport continues to open plenty of related opportunities in betting, gaming, and community memberships.
The impact on MEA is already clear— Saudi Arabia recently invested $ 1 billion into sports-streaming giant DAZN, and sports
What this means for the MEA region While the NAB Show takes place in the USA, the trends seen at the event will impact the whole world, including the MEA region. MEAbased OEMs should ensure they’ ve got the right frameworks in place to capitalise on each of these changes.
As with everywhere else, AI remains a top priority. Governments across MEA are investing in it heavily— Saudi Arabia recently launched its Artificial Intelligence Center for Media to strengthen its position in the global media market. In 2023, media and entertainment added $ 3.87 billion to the Kingdom’ s GDP and supported 56,000 jobs, and AI-driven innovations are set to take those numbers even further.
Localisation is equally important. There is a real demand for media that reflects cultural values in MEA, so focus on localised solutions that account for regionally compliant content, language-specific metadata, and subtitle support.
Be sure to make use of strategic partnerships like HPE’ s‘ Saudi Made’ initiative, which supports locally-made infrastructure to empower the region’ s media innovations and reduces exposure to international tariffs.
Prepare for change with HPE OEM One takeaway is clear: the decisions you make for your technology now will impact your business for years to come, so consider your next move carefully. Above all, ensure you have the right partner to help you build and execute your strategy.‘
HPE OEM offers edge-to-cloud infrastructure, scalable compute capabilities, and turnkey AI toolkits— all optimised for media innovations, whether you’ re developing next-gen streaming platforms or state-of-theart cameras. Plus, partnering with HPE OEM gives you access to resilient global supply lines and the resources to deploy anywhere in the world— securely and sustainably.
Don’ t wait until you’ re impacted by change to partner up. Book a conversation with one of our experts( or better yet, catch our team at CABSAT) and start planning how to stay ahead of the game in media and entertainment.
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