Company contribution
Company contribution
From NAB to CABSAT:
Top media industry transformations for OEMs
The NAB Show 2025 was a display of the biggest changes driving the media industry, all of which will have clear impacts on the MEA region. Matt Quirk, Director, WW Channel & Partner Ecosystem, HPE OEM Solutions, shares his thoughts on everything OEMs need to know to start planning for changes to come. with the rise of AI-generated media. Security layers like watermarking and traceability are becoming even more important, helping to protect businesses from content fraud and regulatory penalties. and a custom lens system. When paired with the right VR headset, viewers truly feel like they’ ve been plucked from their seat and placed right in the middle of the action.
There’ s potential here for use cases like virtual set extensions, or even AR
overlays in live sports. As immersive video grows in popularity, OEMs will need to develop smarter encoding, storage, and delivery pipelines that can handle the massive quantities of data these experiences require.
From Hollywood studios and major sports networks to solo online creators, businesses in every corner of the media and entertainment industry are having to adapt to change faster than ever. Understanding new technologies and industry shifts has always been a cornerstone of the annual NAB Show in Las Vegas, and this year has not been any different.
Around 55,000 visitors converged at NAB 2025 to share and exchange insights into that change, with 53 % attending the event for the very first time. And with exhibitor booths stretched across the length of eight football fields, there were plenty of trends on show.
CABSAT is also around the corner, and is set to confirm what NAB revealed: audience demand for content is higher than ever, production costs are climbing, and standing still simply isn’ t an option. Let’ s examine the five biggest areas of transformation highlighted at NAB, along with essential steps for OEMs to avoid getting left behind.
AI stole the show AI pilots dominated the floor, with an especially high number of startups and scaleups. Use cases appeared across the entire value chain— like AI agents that can handle routine editing tasks for faster production, or automate rights management for faster monetisation and distribution.
With cost reduction being a key focus across the industry, AI solutions that show the clearest impact on bottom line are most likely to see success. At the same time, AI’ s rise brings new responsibilities: Compliance is now a key concern for many businesses, especially
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In MEA as well, many believe AI will help the region maintain its status as an emerging creative hub, with AI adoption offering businesses( especially SMEs) the means to compete on a global stage and expand their audience. CABSAT 2025’ s Content Congress has an impressive lineup of speakers ready to dive into this very topic, so make sure to attend it.
There are two clear priorities for OEMs now: find innovative ways to incorporate AI capabilities into solutions, and ensure any infrastructure is capable of handling high AI workloads. The good news is, tools to integrate AI into your media innovations are readily available for fast-moving OEMs— such as HPE Private Cloud AI, built to help you develop market-ready AI innovations at speed and scale.
Immersive video moves from concept to mainstream Speaking of groundbreaking tech, NAB proved that immersive video is closer than ever to entering the mainstream. Blackmagic Design demoed its new URSA Cine Immersive camera, equipped with dual 8K video sensors
MEA-based businesses should expect to see rocketing demand for AR and VR in the coming years— not just from younger, mobile-first audiences, but also for production workflows like pre-visualisation and set planning.
Tariffs are changing the game Nobody could have predicted the ways trade would change in 2025, and conversations around shifting markets were constant. With component and transport prices fluctuating, relying on a single supplier or location comes with the risk of delays and costly duties. As a result, having a resilient, adaptable supply chain is more valuable than ever.
MEA-based OEMs should aim to diversify sourcing through strong supplier networks, plan for modular hardware deployments that can flex based on what components are available. Local operations can help lower your supply costs and boost uptime for broadcasting technology— plus, you’ ll be positioned to become a preferred vendor with MEA customers and outpace global competition.
Most importantly, be sure to choose