May Gold Star Edition 1 | Page 4

May Circular Where Are You From? Retail Tails Game: The first person to email [email protected] with their best story about using Freedom’s 9 Selling Steps, wins a WalMart gift card. Ready, Set, Go! When Probing your customers, it is very important to determine where your customers is from. Not meaning, where they were born. Instead, where did the customer hear about Freedom? Were they drawn into your doors from a mail out, print advertisement, internet advertisement, customer referral? Where did their interest in purchasing with Freedom come from? The ability to determine where your customers are from is critical. Based on those answers, Marketing efforts can be better directed to what is proven successful. Your Daily Traffic Report requires this information and it is important that accurate information is entered based on your customers’ feedback. Truly, it’s important that ALL information entered into your Daily Traffic report is accurate and unique to each customer. 3