SUPPLIER PARTNERS
LEVELING UP YOUR SALES
BY BRANDI CROUCH
Sales can be a highly competitive market, regardless of what you ' re selling. I firmly believe in the power of networking. In my 15 years of experience in Multi-family on the property level has provided me with valuable insight and an expansive network. Cultivating your network and establishing a strong foundation are essential for achieving success. My career path, and those of many others, is a testament to this principle.
My journey in the multifamily industry began in 2009, where I started as a leasing temp with Career Strategies, LLC, where I was hired on with Alliance Residential as a leasing consultant after
2 months of employment. I learned a great deal from my leadership and overcame the challenges of learning a new 436-unit community as a solo leasing agent during the busy summer season. Approximately nine months later, the community underwent an ownership change to NALS Management, where I stayed as Leasing Manager and was promoted to Assistant Manager within the first 90 days.
During my employment with NALS, they acquired their first Tax Credit community, and I was transferred there as an Assistant Manager. This was a remarkable opportunity to learn the HUD side of the industry and the intricacies
of HUD requirements. This experience allowed me to develop stronger leadership skills and gain in-depth knowledge of their software programs.
I ended my onsite career with Echelon Property Group after 9 + years as a Senior Community Manager position, where I experienced tremendous growth and acquired invaluable knowledge that significantly impacted my career trajectory. Throughout my career with Echelon, which is now owned by Asset Living, I had the opportunity to work at over a dozen communities, each with its unique characteristics and challenges, and had the privilege of working with
28 | TRENDS MAY 2025 www. aamdhq. org