Maximum Yield Cannabis USA March/April 2019 | Page 70

The results were crazy — pH balanced, the cleanest line I had
ever seen, and the plants loved them. Costs and sustainability
factors hit home. The first year, it was tough to convince
people that my powders kicked ass. Now, with hundreds of
photos and testimonials based on results, the verdict is in:
They work great! Add in low cost and sustainability factors,
and the tide is turning toward powders.
We notice you manufacture coco-based soilless
mediums also. How is that going?
It was a big risk to take on manufacturing soils. The
margins are thin and blending packaging and shipping
is costly and labor intense. I saw it as an opportunity to
add to the line and help promote the use of our nutrients.
Seems that growers are a little more receptive to trying a
new grow medium vs. switching nutrients. We also have
a proprietary “secret sauce” that kicks butt and (we) blend
all our products indoors to eliminate pest issues.
What’s up with the Mad Scientist? I love him!
We have a ton of fun branding the depiction of Einstein as our
Mad Scientist. It allows our brand to stand out, while allowing
us to tell a story of the science behind our product line.
Why the name Dakine 420, and did you
get pushback for using 420?
“WE CONSIDER OURSELVES
ADVOCATES FOR THE
CANNABIS INDUSTRY.”
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Maximum Yield
Very little pushback. I think our timing was good with the
legalization progress. Had it been five years earlier, I am sure
we would have had some issues with 420. I understand the
position of other companies not wanting to promote cannabis
for liability reasons, but we all know who uses those products
and it is certainly not the tomato farmer! Dakine is a Hawaiian
slang word meaning “the kind” or “high quality.” I thought it
was a cool name — not to mention, I love Hawaii.