Maximum Yield Australia/New Zealand November/December 2022 | Page 41

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Because ISN products contain the majority of micro nutrients across their range that a plant wants to flourish , they have also eliminated from their process the need for customers to buy multiple additives and decipher complicated feed schedules making it one of the easiest to use ranges in the market and creating the embodiment of their motto : “ Bigger , Better , Faster .”
A big part of their rebrand was the introduction of the latest technologies into their bottling plant , they are one of the first , if not only , hydroponic nutrient manufacturers in Australia to have ditched the old-style paper / plastic stickers moved to moulded label technology which not only makes their products stand out but also ensures a high quality of packaging and importantly self-life for their products .
Overall , this commitment to quality has translated into a superior , PH buffered range of nutrients that are simple to use and their customers love and are loyal to .
THE FUTURE ISN ’ s next phase of development is one of improvement with the both additional certified organic product expected to release by late 2022 and also a direct push onto international markets . The ISN team will certainly be keeping busy .
Matt Aufderheide is head of sales at ISN and has some clear goals for the next 12 months :
“ We have put so much into to creating one of the best nutrient ranges on the market and we continue to ensure our dedication to quality translates down the line from R & D and manufacturing into the education and sales support we give to our retailers and in turn their customers to ensure that ISN is the go to nutrient range for the hydroponic industry .”
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