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FROM HUMBLE BEGINNINGS TO AUSTRALIAN NUTRIENT MANUFACTURING
POWERHOUSE
International Superior Nutrients ( ISN ) has been making some serious waves in the Australia hydroponic nutrient scene over the last 12 months with their successful rebrand , addition of new products and it ’ s NASAA certified organic nutrient range .
Now as more and more growers around Australia are seeing the quality and results that changing over to ISN nutrients can achieve for them we thought it would be a great time to take a deep dive into their business to find out a bit more .
HISTORY It is fair to say that up until recently ISN had been one of South Australia ’ s best kept secrets in the hydroponics game . Founded in 1997 by two hydroponic enthusiasts and operating out of a small facility in Lonsdale , Lonsdale South Australia ISN had humble beginnings but with one main goal – to produce the best quality nutrients on the market .
“ At that time , the European Nutrient manufacturers had dominance in the industry and there were just a few
smaller players in the Australian market who , being local , had a price point advantage but really just we not up to the same standard , we set out to change this .”
Those are the words of Terence Douglas , ISN ’ s in house Chemist who has been with ISN from close to the beginning and still is head of R & D today . Years ahead of the wider industry , in 2005 , they were one of the very first Australian hydroponic nutrient manufacturers to trial and subsequently launch a soil probiotic – ISN Microbe boost which , with the same range of beneficial bacteria then as to today and with both feed and foliar applications , continues to be one of their stand out products .
Over the years ISN continued to increase its retail footprint and become widely known in the SA market in particular for both its ISN Bloom and Potash products and for a long time were content with servicing just SA local retailers but over the last two years with a change in management , they have successful rebranded , added more products and expanded their retail footprint to become a nationwide provider .
QUALITY One thing that stands ISN products apart from many of its competitors both then and now is their dedication to perfection and quality . “ The first things we wanted to achieve was a higher standard than most of our local competitors and we achieved this by focusing a lot of attention not just on your basic NPK and other base nutrients but we really drilled down into what micro nutrients are needed and more importantly WHEN for a plant to produce the maximum results .”