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WHAT ARE YOUR TOP THREE SELLING PRODUCTS RIGHT NOW ?
People continue to recognise GreenBroz as producers of the finest dry trimmer in the market , so we continue to see our Model M Dry Trimmer and 215 Dry Trimmer lead the pack . However , our Precision Sorter has gone gangbusters over the past year , and cultivators are realising the dramatic labour savings associated with quickly size-sorting your harvest . It really opens up the variation in processing material into a number of end-products . Finally , the Precision Batcher , by our premier partners at Green Vault Systems , is the leading weighing and batching system in the industry . Before this machine hit the market , people either weighed / batched by hand , or used the crossover multi-head weigher , which is very inaccurate and boasts a high overpack and / or rejection rate compared to the batcher . The Precision Batcher was specifically designed for the plant by engineers who had previously worked on multi-head weighers and knew that technology would fall short with the plant . Once this machine hit the market and people saw the dramatic difference in operation , labour savings , and accuracy , it has become a must-have for anyone who wants to be a serious player in their arena .
WHAT ARE YOU DOING TO RETAIN STAFF ?
Retaining staff is very important to us as a company . We take various steps to encourage our employees to buy into our company culture . We do 401k matching and offer medical benefits . We ’ re competitive in the marketplace for our wages and we foster a good team environment where everybody has room to thrive . One of the biggest things for me is allowing people to have their creative freedom . To be able to really shine in whatever area they ’ re really good in . Obviously , you don ’ t find it for everybody , but when you do , you get these people that are just rock stars and you ’ re like , “ Wow .” And all I did was give them an opportunity .
DO YOU HAVE ANY EXPANSION PLANS ?
We ’ re always growing and evolving as a company . Our latest push into the PPE remediation market could really change the way this company functions . Instead of being a company that ’ s branched into the industry , we could be one of the first companies to branch out of it , using the plant as the foundation . And , of course , we will always stay true to our first love , but if we can get into the medical market with our equipment , that would be exciting too .
HOW ARE YOU KEEPING PACE IN SUCH A FAST-MOVING INDUSTRY ?
From the beginning , we ’ ve worked tirelessly to not only keep pace with this industry , but at times leap ahead of it in terms of the equipment we offer . It has been fast paced since we joined over seven years ago , so we ’ re more than accustomed to the hard work it takes to keep pace . I was just thinking about this the other day . Here we are in the midst of a pandemic , and we ’ re developing three or four new machines . I got my engineers on overdrive . They ’ re absolutely getting run over by work . The manufacturing floor is constantly improving as we ’ re tweaking our process to streamline operations even further . Our small media team is on fire , promoting our large variety of machines while creating new collateral for our new releases . We ’ ve hired a heavy hitter to absorb some of my workload , which is great but at the same time hasn ’ t made any of us less busy . It ’ s more like , now we have time for these 10 other tasks we wanted to get going on . I never had anybody tell me what my limitations were when I started this . I had my limitations told to me when I was in athletics , when I was in corporate America , I was well aware of what my limitations were . But since I founded GreenBroz , I ’ ve never had anybody tell me there was any limit , and I ’ ve just treated it that way . I don ’ t care what anyone else thinks , we ’ re going to do this . We ’ re going to have fun . And we operate it that way .
DESCRIBE YOUR COMPANY CULTURE .
I think the culture is interesting . It ’ s shifted a little bit . It was a little tighter and more familial when we were a smaller company with less people . More intimate if you will . I think what we have now is more of a team , like a competitive organisation , a competitive crew . You ’ ve got people throughout the whole thing who are interested in performing , seeing what they can add and contribute to this organisation , but it ’ s loose enough in the structure that no one is being throttled and held down . Everyone is given the room to go and get it , and people are going and getting it . It ’ s like an all-star team of people who are really jiving . I think , culturally , we ’ re a well-oiled machine . We ’ re a nice cohesive unit right now . And that ’ s like a team instead of a family .
YOU ’ VE BEEN ABLE TO BRING YOUR KIDS INTO THE BUSINESS AS WELL . WHAT DOES IT MEAN FOR YOU TO BE ABLE TO PROVIDE THEM WITH GAINFUL EMPLOYMENT AND SEE THEM AT THE OFFICE JUST ABOUT EVERY DAY ?
Well , it ’ s interesting to see them as adults . I couldn ’ t be happier . It ’ s funny , my dad taught me my work ethic growing up . He was a workaholic . He worked at a brutal pace . And that was always my vision of success , that experience . And while , ultimately , he was not successful in the grand scheme of his business , I ’ m fortunate that I have been . I ’ ve always felt like that experience , learning that work ethic to be extremely valuable to me as a person .
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