industry INSIDER
GreenBroz manufactures machines that allow clients to process their harvests gently and more efficiently . It is the company ’ s attention to detail through engineering and listening to their customers that has defined GreenBroz since its inception . Maximum Yield sat down with CEO Cullen Raichart to learn more about GreenBroz ’ s backstory , what lies ahead , navigating a pandemic , and working together with his kids .
Las Vegas | 1.844 . DRY . TRIM 7 years in business greenbroz . com
MEET GREENBROZ AUSTRALIA
HOW DID YOU COME UP WITH YOUR COMPANY ’ S NAME ?
Well , that ’ s a great question . Back in the inception phase of the company , we were sitting around talking about what to call this idea that we had . We wanted ‘ Green ’ in there somehow , both since it ’ s the industry and because we wanted to manufacture using Earth-friendly practices ( our machines are almost entirely recyclable by the way ). “ Well , why not call it GreenBroz , because we ’ re bros ( good buddies ).” We decided to add the ‘ OZ ’ instead of ‘ OS ’ at the end , as a further nod to the industry because we used to always call it an OZ or a Zip , so that ’ s how it came to be . We ’ ve experienced some kickback for the name being a little immature to some , but it means something to us and we ’ ve stuck behind it . Now it ’ s internationally known and synonymous with industry-leading harvesting equipment .
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