Master Style Guide Aug 2026 | Seite 9
Introduction
Core toolkit
Logo & Crest
Palette
Primary
Everything we design starts with our core elements. When used consistently they will enable us to develop a confident, recognisable look and feel across all communications.
We have developed guidelines to cover:
• logo use
• colour palette
• typography
• graphic devices
• photography
• our design system.
Typography
We drive progress for all.
Secondary Accent
Shape & Patterns
Tertiary Accent
Collective Progress
Photography
System
Master Style Guide
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Master Style Guide Aug 2026 | Seite 8
Master Style Guide Aug 2026 | Seite 10
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