Add yellow to a world of grey provocative, inspirational thoughtfully restrained, clear, simple optimistic, energetic, confident
Do
Keep the focus on what’ s being said – the design should support the message we’ re communicating.
Evoke curiosity and create a sense of perspective with carefully considered design elements.
Do
Aim to design layouts that feel fresh, clean and understated.
Use only one interesting element in each layout – this could be one of our brand assets, or simply a great image.
Do
Use authentic imagery that captures the optimism and energy of our work, and tells the real stories of our people and places, the progress we are making and our societal impact.
Don’ t Don’ t Don’ t
Design in a way that may appear cluttered, loud or overly embellished – it’ s not who we are.
Distract from the message with multiple competing elements or complex layouts.
Use staged images or overdesigned layouts that feel contrived.