Master Style Guide Aug 2026 | Page 62

Colour Accent tint use

1. 100 % accent colour

Our accent colour pops are most effective when placed alongside sufficient white space.

The 100 % accent colour should never exceed the ratio of yellow on any hero or stand-alone brand application. This includes document front covers, singlesided print collateral, stand-alone event communications etc.

Once, for example, you move onto the internal spreads of a document, the accent colours can play a greater role at either full colour or as a tint.

Avoid small text on colour pop blocks.

Cover example Flyer example EDM banner example

62 | Back to contents
Master Style Guide