The 100 % accent colour should never exceed the ratio of yellow on any hero or stand-alone brand application. This includes document front covers, singlesided print collateral, stand-alone event communications etc.
1. Full 100 % 2. Tint 30 % 3. Tint 15 %
2. Tint 30 %
Patterned shapes on white backgrounds and smaller colour block background areas in editorial and digital executions.
3. Tint 15 %
Larger, full bleed background colour blocks in editorial executions and flat shapes.