PAGE 06
FOR 2014 & BEYOND
10 HOT
CONSUMER
TRENDS OF 2014 ERICSSON
Africa By Africa:
utions to African
done the African
nation - Africans
ce even more
mpowering, objecmely information in 2014
labo)rising – In 2014, savvy
nds will continue to rise by
ng with others
great – Great brands will be
the hard to reach in 2014
ORE
UK
Internationalism on the Agenda – 2014’s sporting events, immigration legislation and pending referendums will put other countries’ products on the menu
A private function – Following Google Glass and the NSA revelations, surveillance and data monitoring will continue
to make big news in 2014
Healthy fuels – Consumers moving away from
caffeine and further towards functional green
vegetable drinks >>READ MORE
ASIA
Made greener by/ for China – 2014
eco-innovation action is going to be in China
Increased concerns over product safety in China,
Japan & South Korea
The rise of the middle-income consumer
Increasing number of Chinese tourists
>>READ MORE
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