MAS Innovation Newsletter May 2014 | Page 10

Touch How do you create a marketing message that will stand out from the noise? 1 CONTENT MARKETING Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment   SOCIAL MEDIA LIVE PRESENTATION POSTS/BLOGS E-BOOKS OPTIONS VIDEO NEWS WEBINARS PODCASTS TH MARK VIRAL VIDEOS ‘Evian – Baby & Me’ 4 PILLA DIGI MARK Coca Cola Small World Machines How do you generate web traffic ? 2 SEO Use of Search Engine Optimization techniques to boost rankings is key   1. Identify and Use Keywords & Implement Long Tail Keywords Free Tools to select the right Key Words, www.wordstream.com/ free-keyword-tools www.youtube.com/keyword_tool www.ubersuggest.org www.keywordeye.com 2. Obtain Backlinks Links that are posted on another website that direct people back to your website 3. Ensure website has page to page connectivity Source : Salesforce – Pardot Property of MAS Innovation