Enables 9 Times Higher Video Completion Rate On Mobile.
Snapchat reported that vertical content receive completion rates 9 times higher than its horizontal counterparts.
It means that people actually finish watching your video on mobile phone 9 times more often if it plays vertically.
With majority of video views happening now on mobile devices you can immediately see how important vertical video is.
But this is not just about the player ability to play vertical videos.
Plays Separate Videos On Desktop And Mobile.
In order to be successful, your video must play at the same time both horizontally on desktop and vertically on mobile while using the very same video player.
Since horizontal and vertical videos are not the same it means that modern video player must support not one but two links to video sources.