Enables 9 Times Higher Video Completion Rate On Mobile .
Snapchat reported that vertical content receive completion rates 9 times higher than its horizontal counterparts .
It means that people actually finish watching your video on mobile phone 9 times more often if it plays vertically .
With majority of video views happening now on mobile devices you can immediately see how important vertical video is .
But this is not just about the player ability to play vertical videos .
Plays Separate Videos On Desktop And Mobile .
In order to be successful , your video must play at the same time both horizontally on desktop and vertically on mobile while using the very same video player .
Since horizontal and vertical videos are not the same it means that modern video player must support not one but two links to video sources .