marketing work 1 | Page 6

POLITICAL

THE RECENT BREXIT DECISION HAS LEFT A NEGATIVE EFFECT ON THE GOVERNMENT AND ECONOMY, THIS HAS LEFT UNCERTAINTY WITH COMPANIES WITHIN THE UK. SOME HAVE DECIDED TO MOVE TO MORE STABLE ECONOMIES WHICH COULD SEE SOME OF CLIENTS MOVE REDUCING OUR CLIENT LIST.

ANOTHER POLITICAL EFFECT MAY COME FROM TAXES, IF CERTAIN TAXES CHANGE IT COULD MEAN WE HAVE TO ADAPT OUR PRICING. THIS COULD MAKE US MORE OR LESS DESIRABLE TO CLIENTS.

SOCIAL

CURRENTLY THERE IS HUGE GROWTH IN THE MEN'S FASHION INDUSTRY, THIS HAS COME FROM THE DEVELOPMENT OF DIFFERENT TRENDS. THIS PROVIDES US WITH MARKET WHICH IS SEEING SUCCESS BUT THERE IS STILL DEVELOPMENT, GIVING US THE OPPORTUNITY TO ENTER AND GROW IN THE MARKET.

TRENDS ARE ANOTHER SOCIAL ASPECT, THEY ARE CHANGING ALL THE TIME, AS THE CREATIVE CREW IS AN EXCLUSIVE CLUB, IT MEANS THAT ALTHOUGH WE'VE TRIED TO INCLUDE A VARIETY OF INDIVIDUALS THERE IS ONE OVERALL FEEL TO THE CREWS WORK. IF THE TRENDS WAS TO MOVE AWAY FROM THIS THE MARKET WOULDN'T BE INTERESTED BY OUR WORK. SO WE WOULD NEED TO CHANGE AND RE BRAND.

ECONOMIC

ARE CLIENTS ARE GOING TO BE BUSINESSES BOTH BIG AND SMALL, SO THERE ARE GOING TO BE A RANGE OF BUDGET SIZES. THE SIZE OF THEIR BUDGETS WILL DETERMINE THE SIZE OF SERVICE THEY WILL WANT. IF CLIENTS HAVE BUDGET CUTS WE WILL FIND OUR BOOKINGS WILL REDUCE.