webmasters
www.letterkennysc.com
www.southcoastplaza.com
LETTERKENNY
GIVES THANKS SPOTLIGHT ON
THE ARTS
Organized and in order, Letterkenny Shopping Centre’s (Donegal,
Ireland) homepage follows a clean and linear structure that is
neatly packed with information. On the second half of the page, a
promotional video and charity fundraiser tracker are located side-by-
side. An interactive combo, the pair emphasizes the center’s strong
community ties and re-iterates its ongoing customer appreciation.
The one-minute clip shows a couple browsing, buying, and
snacking during their visit to the mall and reveals the ins and outs
of Letterkenny. It opens with the tagline, “Where fashion meets fun”
and closes with a snapshot of its on-site “Thank You for Shopping”
wall sign. Next to the video, the charity fundraiser tracker shar es
Letterkenny’s progress toward its overall annual fundraising goal,
total amount raised to date, and a beating blue heart emoticon.
Coupled with a comment about the generosity of its shoppers, the
center consistently recognizes the support of its community. Along with familiar tabs such as “Directory”, “Calendar,” and “Plan
Your Visit”, South Coast Plaza’s (Costa Mesa, USA) online main menu
includes an extra option: The Arts. Recognized as an international
destination, the shopping mall promotes more than just the latest
in fashion; it connects shoppers to additional cultural events and
experiences. By clicking on the special tab, browsers are introduced
to four local landmarks: Segerstrom Center for the Arts, Isamu
Noguchi’s California Scenario, Bowers Museum, and Orange County
Museum of Art. Those interested in learning more can choose to
read about the cultural spaces and scene, review the event calendar
for upcoming performance dates, and use separate links to open
each of the corresponding websites. Along with awareness of South
Coast Repertory, a local theatre company, all of this information is
also available via the “Plan Your Visit” tab.
Further shining a spotlight on the importance of culture, the
plaza’s website is available in ten different languages. Those listed
include English, French, Spanish, Chinese, and Arabic. Moreover,
in addition to Facebook, Instagram, and Twitter, South Coast Plaza
is active on China's Sina Weibo, a micro-blogging website; and
WeChat, a multi-purpose messaging and social media app. Located
below the main menu, the website homepage features a dropdown
menu to choose a preferred language and a list of links to connect via
each social platform.
click icon to view in our digital edition
click icon to view in our digital edition
PAGE : 21