webmasters
www.champssports.com
CHAMPS SPORTS’ ONLINE
SLIDER TRACKS NEW
RELEASES
For those interested in keeping up to date on the latest in kicks and
comfort, CHAMPS Sports’ online slider features recent, current,
and soon-to-be-released products, following a three-month period.
Above the permanently open, page-wide search bar, the main menu
on its homepage shows a “Releases” tab. A quick click and visitors
are introduced to a line-up of laced-up goods. Encouraged to use
the slider to navigate through each product, every post includes a
picture of the shoe, its release date, product name, product number,
and selected style. Those scanning the slider have the option to use
the “BUY NOW” link or share the post via Facebook, Twitter, and/
or Google+.
All releases from February 28 through April 28 are currently on
display. A continuous stream of cool kicks, the slider shows multiple
same-day launches and a variety of notable brand names such as
Nike, Adidas, and New Balance. By displaying the notice of an image
coming soon and delaying the posting of the picture for yet-to-be-
released shoes, the athletic brand generates excitement and ensures
repeat visits to its site.
click icon to view in our digital edition
PAGE : 20
www.stephensgreen.com
STEPHEN’S GREEN
KEEPS IT QUIRKY
With its pun play, splash of color, and rotating holiday-theme
headers, Stephen’s Green Shopping Centre (Dublin, Ireland) has
established a fun-filled online presence. From St. Patrick’s Day to
Easter, the center celebrates by posting playful headers and taglines.
The introduction to its homepage recently read, “For all your
Easter needs hop into Stephen Green’s Shopping Centre,” framed
by a bright background, simple graphic design, and a pair of silly
characters. Creating a quirky collage made up of a rainbow, hot air
balloon, collection of waves, hatching chick, and jumping figure
(with the head of a bunny and the body of a woman), the center
captured the attention of online visitors.
Balancing snaps and stats, a roundup of interesting and center-
related facts can be found at the bottom of the homepage. Scroll
down to learn real-time tidbits like the number of lunches served
and cups of coffee sold that day. Other website features worth
noting: A link on the footer of its homepage to book parking online
and a “Shopping” tab on its main menu to download floor plans for
each level of the shopping center.
click icon to view in our digital edition