Your Brand
Consumer Goods Guidelines for Brand Development & Management
Branding, brand development, and brand management are an important part of a successful company. Learning how to create effective branding will make your company more competitve and successful.
1. Logo
A logo that is unique and customized for your company is one of the most important things to create. When people see the logo, they should automatically know who the company is and what the company provides. Nike is a great example of a company who has a memorable logo. When you see it, you know it's Nike.
2. Brand Image
Creating a brand image is also an important part of branding. Your brand image speaks a lot about how your company will be percieved by customers and the population as a whole. Your brand image should be positive and convey what your company stand for.
3. Differentiation
To create a competitve edge and gain a competitive advantage, differentiation is important. Potential customers and competitiors should know what sets your company apart.
4. Create a Culture
Nike and Google are two companies who have created a company culture that shines through with their work. A corporate culture is the lifeline of your company and will speak to your employees and target market. Google has a playful, care-free culture that gives their employees the freedom to create new innovative products. There is a slide in Google's headquarters that helps show the corporate culture.
5. Tell Your Story
Every company has a specific story that want to portray. It could be how the company was created, the story of how the founders met, or anything related to your company. Make your story known and don't be afraid to put yourself out there. This will help customers connect with your company on another level.
These tips will be helpful in the creation and management of your brand. Your brand needs to be special and is an important piece of your company.