Marketing Management April 2014 | Seite 4

2 Marketing Life/April, 2014

10 Techniques from Tom Kelly's book

1

Tell Stories

This is the time to play show-and-tell. Make sure stories come from the heart and are something your team is proud of.

2

Find Rule Breakers

You will learn more from people who do not follow directions perfectly. The people who do things a little differently are the ones who will teach you the most.

3

Teams Beat Individual

Get people together to bounce ideas off each other and give each team member multiple projects. Team members will have the ability to create variety and create connections to other projects.

4

Passion Factor

Create a fire and let passion fuel it. Set goals and fuel your team with a cause or search for excellence. Pressure and opportunity can help create passion.