Magazine/April, 2014 5
Must-Read Marketing Related Books
Multi-Screen Marketing
by Natasha Hritzuk and Kelly Jones
This book explores the typical consumer and their use of mobile devices, laptops, and tablets. Hence, multiple screens. The book will give readers a firsthand look at cutting edge tachniques that will help reach customers. The authors stresses reach people and not their devices.
Masters of Disaster
by Christopher Lehane, Mark Fabiani, Bill Guttentag
This book is helpful when a crisis occurs. These are the ten commandments of damage control that will be your playbook when you deal with a tornado of disaster.
The Retargeting Playbook
by Adam Berke, Gregory Fulton, Lauren Vaccarello
The authors in this book are going to give you techniques that will help pull in customers from the many people who "window shop" on the internet.
Art of Selling to the Affluent
by Matt Oechsli
The affluent have been affected by the economic crisis and this book addresses the issue that come up when trying to market and sell to the affluent.
Business Without the Bullsh*t
by Geoffrey James
This book cuts out all the bullsh*t about business. It gives 49 secrets and tips to shortcut your success and carry out business.