Marketing Management April 2014 | Page 21

Collect informal research

Stay Unbiased

Don't add in your own thoughts or opinions. You want your data to be free of any bias to avoid getting misleading data.

Plan ahead

plan your collections out. Determine where and when you want to collect data.

Collect data more than once

To make sure your data is as error free as possible, do multiple data collecting activites.

Visit a variety of places

Visit multiple places to get the greatest amount of information to maintain quotas.

Set goals

Determine how much data you need and get out there and get it! Setting goals will keep you on track!