Marketing Management April 2014 | Page 18

become an early adopter

Try to stay up-to-date with the newest technology and apps. Experiment and learn how new things work in order to stay ahead of the curve. Adopt new technologies whole-heartedly.

10 Technology Marketing

Use Visuals

Get feedback

communicate effectively

train employees

Whichever way you decide to communicate, be sure you are clear and concise. Learn the best way to communicate to your team and do so often. Everyone needs to know information, so make it easy for them to get te info.

Get feedback about how you are communicating. Get suggestions of how you can improve too. Feedback is an important thing to use in order to know what you are doing right and what could or needs to be approved. This is the best kind of constructive criticism.

Use visuals whenever possible. For many people, visuals stick more in their minds than words. Visuals connect the image with the information needed and help create a mental shortcut. It may be easier to show someone what you are talking about instead of explaining it in words.

Train your employees. Teach them everything they need to know about your company and the technologies you use. Teach them how to use your programs and any other programs they may need to use. Do not expect that they are experts in any one area.