™Marketing Magazine Issue 9 | Página 17

NESBIT AGENCIES The process behind its creation is relatively simple. Tulip Media provides a team of people who, with limited input from the staff of Nesbit Agencies, create professional and current business articles which will be relevant to clients and prospects. The key is having the basis for the content and the knowledge to convey it, which is what Nesbit Agencies brings to the table. Another aspect is choosing topics that people actually want to read about, which is the primary jumping off point. Topics range from niche insurance or finance topics to spotlights on the clients that Nesbit Agencies works with. Either way, that content is created for the magazine but can also be further used in other ways across their content platforms. An article could easily be turned into a blog post, a video, a short audio clip, or a number of other media platforms which can be delivered to prospects and clients in multiple ways. The reason this is important is so that the information can be disseminated easily and efficiently to many of the smaller towns in which branch offices are located. This type of content is unique and presents an opportunity for clients to bring issues to the table to be discussed or put into future issues. It is also a way to grow the company in a more organic way that isn’t focused entirely on the dollars and cents behind a specific marketing platform. Those small towns and the communities within them are the lifeblood of Nesbit Agencies, and they try to be involved as much as possible. Whether that is volunteering time and money to the communities or getting involved with local sporting events, schools, or educational events, if it is good for the community, it is ultimately good for Nesbit Agencies. The mutual relationship between the two is what makes both strong. For over four decades, Nesbit Agencies has been building strong relationships with clients based on a combination of their core competencies, specialty services, and the intellectual capital that their staff brings to the table. They have always provided, and always will provide, a complete financial and insurance solution of risk management, financial, and employee benefit services to their clients. During complex times such as these, with COVID-19 and other major events occurring on a seemingly day-to-day basis, it is vital to have the ability to manage risk effectively. That is what Nesbit Agencies does best. Today, Ross Nesbit is still helping with the company. His sons Jay, Chad, Wayne and daughter Julee work actively in different areas of the business. For more information about Nesbit Agencies or to find out how they can help with your risk management, contact Jay Nesbit at 952-941-9418 or [email protected] or visit them online at nesbitagencies.com. FOR MORE INFORMATION ABOUT NESBIT AGENCIES CONTACT JAY NESBIT AT 952-941-9418 OR JNESBIT@ NESBITAGENCIES.COM OR VISIT THEM ONLINE AT NESBITAGENCIES.COM. TULIPMEDIAGROUP.COM | 17