PANDEMIC MARKETING
Pandemic Marketing:
OVERCOMING YOUR MARKETING WOES
DURING AND AFTER A PANDEMIC
BY: JESSICA EMBREE
Marketing is never easy. It can be downright tricky. Today,
businesses all over the world are facing a new hardship,
COVID-19. This pandemic has transformed how we work,
interact, and sell. Businesses are having to embrace the new
norm by setting up e-commerce, launching new products, and
changing their marketing and sales strategies altogether to
ensure continuity.
So how can you pivot and transform your business? How can you
mitigate risks and make sure your employees, customers, and
business are taken care of? Over the last few months, we have
observed five tactics that Client-Partners, companies, and Tulip
Media have used to overcome COVID-19 and ensure future
success.
PIVOT!
The month of March seemed to be endless. As a business owner,
you probably had to make more tough decisions in March than
you usually had to do in a year. Businesses were forced to close,
have tough conversations with staff, and file for government
subsidies.
As a society, we were faced with the “fight, flight, and freeze”
syndrome, and many of us may still be in that stage. But my
challenge to you, if you haven’t already, is to pivot. Ask yourself,
“Is there a part of my service or process that I can change today
that will ensure my customers don’t experience a disruption in
my service?”
At Tulip Media, we fast-tracked our “SMarketing” launch, which
is in demand due to businesses being forced to move online.
While our print and digital marketing programs are still very
popular, our SMarketing program allows us to reach new
customers and mitigate the risk of losing Client-Partners in any
other service avenues we provide.
Pivoting can be difficult for some businesses. Whether it is
creating PPE, moving your service online, or focusing on a
different aspect of your business, there are opportunities out
there for most companies.
AUDIT YOUR MESSAGING
With pivoting in mind, now is the time to alter your marketing
and sales messaging. Look at your website and social media pages
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