PANDEMIC MARKETING
“WHAT CHANGES CAN I
MAKE TODAY THAT WILL NOT
ONLY ENSURE MY BUSINESS
CONTINUES BUT ALSO PAVES THE
WAY FOR A BRIGHTER FUTURE?”
to ensure you are optimized for the buyer’s journey. Is your site
showcasing what problem the customer is having and what
solution you have for them? Is your site easy for your customer to
navigate to order, contact, or book a call? Put yourself in the
customer’s shoes and make sure you are speaking to them at
their level.
Even if you are not pivoting at a substantial level, you should
have updates that are needed due to the pandemic. If you are a
professional speaker looking to book events, your messaging
should be around podcasting, webinars, and virtual events. If you
have a marketing agency that also provides e-commerce, put that
service front and center on your site. Be current and embrace the
new norm your business is living in.
GO ONLINE
This pandemic has forced businesses to embrace the online
selling space. Selling online can be daunting; however, I cannot
express how impressed I have been with some of our local
businesses and how they have adapted during this pandemic.
We’ve all seen our local restaurants start selling online via their
social pages or using apps like Skip the Dishes. Mom-and-pop
shops are creating product albums on their Facebook pages for
easy browsing and purchasing. Some are taking this opportunity
to set up a full e-commerce system on their site, which, pandemic
aside, can be a great asset.
Selling online doesn’t always mean setting up a full e-commerce
system. It also references moving your marketing into a system
that makes your sales process easier, faster, and puts leads
further down your sales funnel.
A great example is Pay Per Click (PPC) advertising. At Tulip
Media, we use PPC as our main lead generating tool. PPC can be
difficult and costly if you are not strategic, so make sure you are
looking at optimal keyword strategies using Google Keyword
Planner.
Also, think about what is timely. For example, we created a
“Write a Book” campaign during the pandemic since many to-be
authors are quarantined and now have the opportunity to write.
Take this time to explore new avenues and experiment with new
inbound strategies. You just might discover your new revenue
stream.
EMBRACE VIRTUAL
Even after this pandemic passes, virtual work and interaction
will be a new habit most of us have integrated into our business
and personal life permanently. Now is the time to connect and
reconnect with those in your network. Start that weekly
podcast, webinar, daily vlog, or call that person in your network
you’ve been meaning to call.
If you are in an industry that is entirely restricted and tied to
social distancing practices, now is the time to engage with your
clientele. You may not be able to profit, but you can still engage
with customers and stay current. If you’re a hair salon, sell your
beauty products and do online hair tutorials daily. The bottom
line is people are bored. Entertain them.
TEAM UP
The last tactic is to team up with your network, other businesses,
and influencers. With Father’s Day coming up, sell a gift basket in
conjunction with another company that compliments you. Host a
webinar series with others in your network—people today are
always looking for new ideas and resources. Get a local foodie to
review your food and post about it.
People are overly conscious about buying local. Use that to your
advantage. This pandemic is your chance to connect, reconnect,
and engage with others, so don’t miss out on that opportunity.
ASK YOURSELF
This crisis has fundamentally changed how we do business. It
would be easy to give in to the fear of this change. But now is
the time for us to take a step back, look at
our business, and ask ourselves, “What
changes can I make today that will not
only ensure my business continues but also
paves the way for a brighter future?”
NOT SURE WHERE TO START OR
WHAT CHANGES YOU SHOULD MAKE
TO YOUR MARKETING? EMAIL ME AT
[email protected]
AND LEARN HOW OUR PROGRAMS
CAN HELP YOU GROW.
Jessica Embree is the Creative Director and a Marketing
Consultant at Tulip Media Group. Jessica grew up with an
entrepreneurial spirit and started her first business at the
age of 10. She has a passion for helping businesses grow
and succeed using creative marketing campaigns and
strategies that produce measurable results. Jessica's first
book, co-authored with Andy Buyting, on SMarketing is set
to be released late 2020!
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