CULTURE
Digital Cohesion And
Changes To Team
Culture
BY: ERIKA MACLEOD
A
At Tulip Media, we’re extremely lucky to have amazing team
culture. It’s something we’re proud of and that we’ve been
fortunate to transplant into the digital workplace.
As a fairly small office, getting to know all of the fabulous
people that make up our team isn’t challenging, and we
recognize the importance of maintaining a workplace culture
that is engaging for everyone. We are always striving to
promote this aspect of our business to all of our Client-
Partners and onboarding team members.
Over the last few weeks, we’ve learned a lot about
maintaining cohesion while working apart. Integral to
maintaining this tight culture have been the roots of empathy
and understanding that run deep throughout our team.
The more you can put yourself in each other’s shoes and be
aware of all the external factors affecting performance on the
day-to-day, the more willingly the team will flex to
accommodate and overcome. We’ve learned to go with the
flow, picking up a few extra tasks here or working a couple
odd hours there, to compensate for colleagues giving their all
yet still struggling to balance work and life at home.
Think about that for a second. Reflect on how a lack of
understanding in this situation could make or break a team.
Something that’s caught my attention during this pandemic is
the abundance of webinars available from some spectacular
thought leaders. The support of these amazing speakers is
incredibly valuable right now for both workers and business
leaders. So many thoughtful speakers are making it possible
for management to access motivational support digitally.
One of these speakers is Patrick Lencioni, a phenomenal
author that I’ve followed for quite a few years. He’s written 11
quality books around leadership, teamwork, and
organizational health, including The Five Dysfunctions of a
24 | TULIPMEDIAGROUP.COM