™Marketing Magazine Issue 8 | Page 17

The E-commerce Era: Springing Into A Critical Digital Role CLIENT-PARTNER FEATURE: SECOND SPRING DIGITAL T Tier one digital resources aren’t readily available to most businesses, but this Client-Partner has stepped up to take on a critical role for small to mid-sized businesses by providing e-commerce solutions to clients nationwide. In October of 2019, Second Spring owner and founder Scott MacIntosh left an excellent role as a partner in one of the largest Digital practices in North America after Jim Rohn inspired him to seek a “second spring” in business. After five years with a prestigious digital agency catering primarily to the corporate elite, Scott was determined to expand the digital capabilities of small to mid-sized companies unable to afford the services of a tier-one consultancy. Second Spring Digital is a digital marketing startup working with these motivated leaders to transform their company’s digital capabilities. Second Spring offers valuable digital solutions that can be used by owner-management to gain market momentum right now. Owners Scott and Pam MacIntosh have big plans for the startup. With affordable, scalable packages, Second Spring is forging a new path for less established companies to compete using its enhanced digital solutions. Prior to the pandemic, the primary goals of the company were to integrate scalability into a steady growth model; to create a fun, inclusive, free, and appreciative workplace conducive to synergy; and to respect the fluidity of the digital environment. When the pandemic hit, Second Spring’s core competencies prepared the startup to serve an onslaught of new clientele. The firm has seized the opportunity to introduce emerging clients to a multifaceted digital marketplace. Scott is effectively supporting his client base to remain competitive amidst closures and impaired consumer markets. As the rapidly evolving coronavirus situation sparked storefront closures across North America, Second Spring quickly adjusted its strategy to zero in on marketing its e-commerce offerings. The most prominent of Second Spring’s digital solutions in the wake of a mass transition to conducting business online is the E-Commerce FastForward solution. Second Spring’s E-Commerce FastForward package fills the gap for businesses learning to sell online for the first time with a line of impatient customers waiting anxiously at their cyber doorstep. The comprehensive solution delivers across the full e-commerce lifecycle, from attracting and selling to delivery, satisfaction, and growth. Using Tulip Media’s SMarketing program, the startup aims to efficiently build and launch tailored e-commerce solutions for smaller companies entering the online marketplace for the first time. Comprehensive packages are designed to fully relieve management of the digital transition burden during this time. Second Spring’s well-rounded FastForward solution includes full online store setup, all related design and configuration, training, payment processing, and basic select subscriptions. MacIntosh has dedicated the company blog to words of support and guidance for businesses abruptly entering the digital marketplace. Additionally, the forward-thinking startup is offering free digital business resources on its website, including an online Webinar series entitled “Practical Ideas for Crazy Times” hosted by Scott MacIntosh and lifelong entrepreneur, Andy Buyting, Founder and CEO of Tulip Media. Second Spring continues to shed light on the positive aspects of the COVID-19 pandemic on business such as accelerated innovation and enhanced collaboration, and you can too. REACH OUT TO US AT WWW.TM.MEDIA FOR NEW WAYS TO “SMARKET” YOUR BUSINESS AND CONVERT VISITORS INTO LEADS ONLINE. SECONDSPRING.CO TULIPMEDIAGROUP.COM | 17