SPIRITOFMATH.COM
The New Norm?
Releasing The Genius ®
Moves Classrooms Online
CLIENT-PARTNER FEATURE: SPIRIT OF MATH
F
For many educational institutions, facility closures and the
transition to online delivery have been abrupt and disorganized,
but Client-Partner Spirit of Math has made it look easy.
A revered after-school program addressing the needs of
high-performing students in grades K to 11, Spirit of Math
Schools have been Releasing the Genius® in this demographic for
over 30 years.
The award-winning program has been consistently placing
students on national and international mathematics honor rolls
since 1992. Alumni have obtained scholarships with some of
North America’s top universities.
Where the traditional school system focuses on assisting
students to reach academic goals, the Releasing the Genius
initiative advances the learning of top-performing students to
unlock their full academic potential.
In response to current events, Spirit of Math was able to
successfully execute an efficient and complete transition to
online classes. Its dedicated teachers have quickly developed
strategies for communicating effectively with parents regarding
changes in delivery and holding the attention of students while
teaching in unfamiliar virtual classrooms.
The collaborative core values and polished structure of the Spirit
of Math system have been infused into its digital workspace.
Excellent feedback has been received from parents who are well
impressed by the handling of the program’s transition to online
classes.
The program website makes access to an interactive online
community available through a private online forum.
Contributors can share questions, reviews, testimonials, and
read compelling content from industry experts. This existing
online space has now enabled the community to seek answers
and receive support quickly through internal channels.
While the abrupt closure of educational institutions across
North America left many students and educators with little idea
of how to go forward, Spirit of Math Schools were able to offer
timely and confident management of the crisis for their
educational community while extending further support to
those in need.
Spirit of Math has made actively engaging its audience via social
media a priority. Targeted Facebook content includes
information on the layout of the Spirit of Math online interface,
the benefits of online learning, how teachers and administrators
are adapting delivery methods to more effectively relay concepts
online, and community initiatives that the program is
contributing to.
Spirit of Math Schools are helping to bridge the physical gap in
the academic community by frequently sharing personal
testimonials from parents and students about their online
experiences. The company is also continuing to publish its
Release the Genius Magazine in digital format, including a feature
on youth involvement in sustainable development, responding
to climate recovery as a key point of interest throughout the
pandemic.
Spirit of Math has teamed up with Hand Up Toronto to
distribute hundreds of hot breakfasts to families in need during
this time.
Delivering a quality marketing and communications initiative
while simultaneously facilitating the transition to an online
framework may seem like an unthinkable feat. But, with the
support of Tulip Media Group, Spirit of Math was able to focus
on the importance of delivering quality
education to its students while letting
the team coordinate delivery of the
marketing message.
FIND OUT HOW YOU CAN ENGAGE
MORE EFFECTIVELY WITH YOUR
AUDIENCE THROUGHOUT COVID-19
AT WWW.TM.MEDIA.
18 | TULIPMEDIAGROUP.COM