Leveraging Information To
Maximize Your ROI
A
AT ITS heart, success comes from knowing what you are doing.
Marketing, on the other hand, is being known for what you know.
Where these two concepts meet is the core of every business.
Everyone is looking for a way to differentiate themselves, and that is
where content marketing comes into play. By leveraging your
knowledge, you are able to draw in customers and move them
through the buying cycle. The issue is not only including all three of these pillars in a
marketing plan but also ensuring consistency across the three.
Having one message coming out in print is not going to do you
any good if your digital marketing and interactive marketing are
sending entirely different messages. Consistency is the key to
success in marketing, and by building consistency into your
three pillars, you make the overall structure rock solid.
Content marketing as a concept is built upon three pillars: Another issue with traditional content marketing is knowing
how to draw readers in to get them to take action. Craig
Clemens is a content marketer who pushes the idea of
formulating what he calls content A.R.C.S. This four-action plan
is specifically designed to build on one another, resulting in real
steps being taken by readers. The four actions are:
1. Digital
2. Print
3. Interactive
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