Who is in your community? Who is your audience and why they
should give a rip about what you have to say. What do they need,
want? What keeps them up at night? What problems do they have in
business and life? Where do they hang out online and offline? Why
are they hanging out where they hang out? What do they talk about?
What tones are they talking in? What do they want you to talk
about?
To connect with them you must also know who you are, what you
have to offer them and how you can help them solve problems?
Becoming a human brand isn't going to happen overnight. It
demands investment in time, resources, people, planning and
nurturing of real and authentic relationships.
TRANSPARENCY VARIES BY BRAND AND BY
PERSON.
The answers to these questions above will help determine what you
are comfortable sharing. I always tell our clients that we can't
determine for them what authenticity means or how transparent they
should be. We can guide them to the answers.
However, each brand and person has unique dials and thresholds for
authenticity and transparency. What you are comfortable with
sharing, the next person isn't. How your audience will react to what
you share also differs by brand and persona.
Therefore, this is why you must know yourself and know your
audience. There is no way around it. You can never go wrong by
investing in people, period.
DON'T COMPLAIN THAT THE WORD AUTHENTICITY
IS OVERRATED
Although the word authenticity may be over used in the social
ecosystem, it is still highly misunderstood. It's a foundation for social
business success. I don't care if you are tired of hearing about it.
The truth is most brands don't understand what it is or what they
should share when online. They are confusing these two words every
day. The more we can talk about these topics openly and help one
another, the more we will all grow and learn.
I encourage you to be a healthy part of the ecosystem, not one that
complains and rants about if a word should be used or not.
WHAT YOU SAY?
Do you struggle with how much of what to share on the social
networks? Before now did you truly understand the difference
between authenticity and transparency? Has your organization seen
success by digging deep into who and what you are? Taking time to
develop a plan and get to know your audience?
** reprinted with permission.
BONUS MATERIAL
TM.MEDIA/TM103
TO ACCESS VIDEO ON AUTHENTICITY
VS TRANSPARENCY
MEET PAM MOORE
Pam Moore aka "Pam Marketing Nut" is the CEO & Co-
Founder of Marketing Nutz, an agile, social media and
digital marketing training and consulting company that
specializes in personal branding, conversion optimization
and helping business leaders not just do social or be
social, but be socially relevant. She also hosts the popular
Social Zoom Factor podcast and is the co-founder of the
Social Media Profit Factor training program providing
entrepreneurs to Fortune 100 brands information, tools
and resources they need to zoom turbo in both life and
business.
Pam is ranked by Forbes as a Top 5 Social Media Power
Influencer, is an avid international keynote speaker and
best-selling author. She has 20 years experience helping
entrepreneurs to Fortune 10 organizations build winning
brands and integrated platforms that sustain business and
life. Pam believes we must first inspire our audiences to
connect, we then focus on building relationships by helping
them achieve their goals. Inspire – Connect – Achieve is her
motto in both life and business.
After a 15+ year career leading product and marketing
teams in large corporate brands like GE, SUN Microsystems
(ORACLE), Hitachi Data Systems and a couple well funded
start-ups, Pam left corporate seven years ago with an
entrepreneurial mission to build a more agile, affordable
agency to serve businesses of all sizes. Her first agency
was sold within two years. Marketing Nutz was launched in
2012 and has proudly worked with clients such as Loreal,
Redken, RE/MAX, IBM, British Council, Lowe's Home
Improvement, HP, Laser Spine Institute, Sony Playstation
Group, Pursuit, Hostgator, Sprout Social, Pinot’s Palette,
Aruba Networks, Marcos Pizza, Holiday Inn, ServiceMaster,
and Emerson.
pammarketingnut.com
CARLEPUBLISHING.COM | 11