™Marketing Magazine Issue 3 | Page 12

How One Small Change Got Our Video 13M More Views On FACEBOOK "THE CONTENT MUST ENTICE ON ITS OWN, FREE FROM THE FRIEND BIAS. IF PEOPLE HAVE NEVER SEEN ME ON STAGE, WHY WOULD THEY THINK THIS CLIP OF A SPEAKER IS ANYTHING BUT ANOTHER IRRELEVANT TALK?" 12 | CARLEPUBLISHING.COM