™Marketing Magazine Issue 3 | Page 12
How One Small Change
Got Our Video 13M More Views On
FACEBOOK
"THE CONTENT MUST
ENTICE ON ITS OWN, FREE
FROM THE FRIEND BIAS.
IF PEOPLE HAVE NEVER
SEEN ME ON STAGE, WHY
WOULD THEY THINK THIS
CLIP OF A SPEAKER IS
ANYTHING BUT ANOTHER
IRRELEVANT TALK?"
12 | CARLEPUBLISHING.COM
™Marketing Magazine Issue 3 | Page 11
™Marketing Magazine Issue 3 | Page 13
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