SUCCESS STORIES CONT.
me,‘ We can absolutely change that, but we keep them on the left so people will engage more with the content itself on the right as they flip pages.’” Sometimes, those small collaborative moments can be very meaningful in reaffirming partnerships.
Ferri places her trust in the Tulip team to deliver an exceptional product and they do it every time. She doesn’ t get bogged down with design decisions or stuck in the weeds of selecting images and pulling the publication together, but she still has as much say as she wants. It truly is the best of both worlds.
The Return of Advertisers
While the ease of working with Tulip is a huge stress relief, there’ s been a major tangible win after forging this partnership: advertisers are actually returning to the magazine. Prior to the partnership with Tulip, the NWPCA saw a few notable advertisers leave. But after seeing the improvements in the publication in 2024, they’ re already returning.
“ Our Senior Director of Business Partnerships, Mark, talks with our advertisers all the time and they love what we’ ve been doing with our magazine recently. People have noticed and Tulip is actually helping us win them back,” Ferri said. When advertisers were buying holiday-themed that were coming out after the holiday itself, it caused frustration and churn. Now that that’ s no longer an issue, they’ re eager to get back into the magazine.
The effect of Tulip Media Group is robust and farreaching. For Annette Ferri, the partnership means more than a bit of stress relief in her day-to-day; it’ s improving relationships with advertisers, ensuring member companies get critical information that they rely on, and creating important conversations within the industry. Ferri hopes all communications leaders get to enjoy the Tulip experience, saying,“ If your organization is looking to elevate their publication with ease, look no further than Tulip Media Group – they’ re the real deal.”
Behind the Refresh: Tulip’ s Strategic Playbook
How Tulip Media Group brought PalletCentral back to life— on time, on brand, and back in readers’ hands.
Audience-First Content: Introduced fresh, relevant topics tailored to member interests and industry trends.
Modernized Design: Upgraded layouts and visuals to match the high quality of top-tier publications.
Strategic Timing: Ensured seasonal content hit the right moment, improving reader and advertiser satisfaction.
Editorial Partnership: Balanced hands-on support with space for NWPCA’ s voice to shine.
Intentional Layout Choices: Ad and article placement designed to optimize flow and engagement.
Stress-Free Production: Tulip took the heavy lifting off NWPCA’ s plate— delivering consistency and calm.
Advertiser-Ready: Enhanced magazine quality led to renewed interest from past advertisers.
Sustainable Success: Ongoing strategy and design support keeps each issue fresh, relevant, and impactful.
Visit palletcentral. com / page / PalletCentral _ Mag
10 | TulipMediaGroup. com