• If you identify a specific need , you could use this data to fuel company events such as panels and webinars . If your readers show interest in a particular topic and frequent comments or questions arise from a specific topic , it gives you proof of concept .
• This may be thinking ahead here , but implement a customizable digital magazine experience . Allow your readers to filter by topics of interest .
These are just a few simple ways to use the data from your digital magazine . The key to getting the most out of your data is to identify what will be important for your brand , what you want to track , and what type of action you want to take based on your findings .
PRINT AND DIGITAL : THE PERFECT MEDIA DUO
Extending your print program to digital creates the perfect synergy and opportunity for your brand and your readers . When we implement a digital strategy for our print media , we also make our content more accessible , which is also a sign of innovation on the brand ’ s part .
In addition , it ’ s a clear sign that you , as a brand , value the various learning styles and preferences of your community . Who wouldn ’ t want that reputation as a brand ? When you create a seamless experience for your readers , where both your print and digital media feel like they are part of a cohesive strategy , you are also reinforcing the value of print media by making sure that it is known that it ’ s still a core focus .
Whether you choose to integrate infographics in your digital magazine or maybe choose to send traffic to your various offers , products , and services , you ’ re creating more opportunities for brand interactions . You ’ re making it easier for your brand to be proactive about the content you deliver for the various stages of the buyer ’ s journey .
As you likely know , accessible content is not an option . It ’ s a must in order to remain relevant and competitive in any market . Content accessibility is not just about using bigger fonts and being mindful of color contrasts in your publications . Accessibility is also about considering preferences and learning styles . This is where many brands fall short , and by leveraging both print and digital media and publications , you ’ re setting yourself up for long-term sustainable growth and success in your space . So , will you be extending your print program to digital this year ?
Book a call with our team at TM . Media / Magazine and we ’ ll be happy to assist !
Robyn Yao-Legacy brings valuable experience in project management and distribution expertise to our team , playing a critical role in ensuring that our magazines are effectively delivered . She collaborates closely with Client-Partners to craft impactful marketing campaigns and strategies that consistently produce tangible results .
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