SGE ’ s AI will continually learn from the millions of search queries it processes every day . This will empower the program to get smarter , faster , and more accurate over time .
BUSINESSES TO INTEGRATE AI INTO SHOPPING EXPERIENCE
While Google rolls out its SGE , there are a number of businesses rolling out their own AI programs . These customer-centric programs are designed to be compatible in the metaverse and beyond .
REFINED CHATBOTS
AI-powered chatbots provide instant responses , guiding you through product specifications or assisting in checking out . The chatbots we know now , which most of us use exclusively to reach an agent , will be long gone . Refined chatbots will have a greater knowledge database , so they can answer questions accurately , provide valuable guidance , and even process refunds . It will be similar to having a live personal shopping assistant .
VIRTUAL TRY-ONS
If you ’ re shopping for apparel online , you ’ ll soon be able to try on your picks — virtually . With the help of augmented reality , AI will superimpose shoes , accessories , or other articles of clothing of your choosing onto your body . Eventually , I believe we ’ ll reach a point where the product image you see when you ’ re browsing will be of you wearing the item , just as we see with avatars when we buy virtual clothing on many platforms .
If you are shopping for home decor , you ’ re also in luck . Have you found an item you might like to buy ? With a few quick clicks of your device , you can see how that item will fit into your living space . In much the same format as apparel try-ons , AI superimposes the image of the item into a photo of your living space , automatically detecting size ratios and presenting a “ suggested position .”
SMART STORES These stores are revolutionary in two ways .
First , they utilize AI-driven apps to guide you directly to the product ( s ) you ’ re looking for . Second , they use sensor technology to detect what you ’ ve “ purchased ” and bill you automatically . All of this adds up to a seamless in-store experience , should you choose to shop in-store , checkoutfree .
DYNAMIC PRICING
AI can analyze humongous amounts of data in real-time including demand , stock levels , and competitor pricing . By tapping into these capabilities , businesses are empowered to adjust prices on-the-fly to attract more customers and / or optimize profits .
HOW WE ’ RE USING AI TO SERVE YOU BETTER
At Tulip Media Group , we ’ ve incorporated some AI into our selling processes , too . These are designed to help us serve you better , to improve your buying experience , and to keep you engaged as a long-term Client-Partner .
For instance , our sales process is simplified with AI components that make booking and interacting with Tulip easy . We also use AI to automate our internal systems , making the buying experience more efficient for our Client-Partners with platforms like Otter . ai , Fathom , Midjourney , and Photoshop . Beyond that , nearly all the external systems we use have AI features . For example , Mailchimp provides us with valuable customer engagement tips , Google ’ s generative AI gives us better insights , and Semrush allows us to use the correct keywords in our Client-Partners ’ copy .
In this AI-charged buying environment , it ’ s certainly an exciting time to engage with new vendors . If you are in the market for an enhanced digital marketing experience , book an appointment with the team at Tulip Media Group today at TM . Media .
Jessica Embree is the Creative Director at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s book , Double Sales / Zero Salespeople , co-authored with Andy Buyting , is now available and an international best seller ! TM . Media / DoubleSalesUS .
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